Toxic Portraits

Gout, caused by excessive uric acid, does more than cause pain—it corrodes bones and wreaks havoc on the body. Often overlooked by doctors, this damage silently destroys patients' lives. Enter TOXIC PORTRAITS, a groundbreaking experiment unveiling gout's corrosive effects. Teaming up with artists and printmakers, we crafted custom uric acid mixtures based on patients' blood levels. Then, using these mixtures, we transformed copper plates into fine art prints, challenging doctors' traditional perceptions at medical events. This unique approach vividly portrays gout's agony and toxicity, confronting doctors with its devastating reality.

Portraying the destructive nature of Gout, using the same substance that causes it.

 

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Recognition
CANNES LIONS 
1xBronze

ONE SHOW
1xBronze

CLIO
2xGold    1xSilver    2xBronze

NEW YORK FESTIVALS
1xGold    2xSilver    2xFinalists

LIA
1xSilver

LÜRZER'S ARCHIVE
3xPublications

Horizon

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"Creativity is
an act of love"

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©2026

Renan Bulgari

Creative Director