What They
Didn't Tell You

Black moms in the US face a dire reality—3 times more likely to die from pregnancy than white moms, a result of healthcare racism. Popular pregnancy books don't cover what Black moms really need to know, putting their lives at risk. A Black dad-to-be had a game-changing idea while prepping for fatherhood: a free book jacket packed with crucial info for Black women during pregnancy, birth, and beyond. It's a lifeline and an entry to the Black Women Wellness online support hub. This resource empowers Black moms to fight for a safer pregnancy and, ultimately, their lives.

A free book jacket turns the #1 pregnancy book in US into an essential health guide for Black moms-to-be.

 

Award_Logos_WTDTY_2026
Recognition
CANNES LIONS 
1xSilver (GLASS)    1xBronze    7xShortlists

D&AD
2xShortlists

ONE SHOW
1xFUSION Pencil

CLIO
2xSilver    1xBronze

NEW YORK FESTIVALS
1xSilver    1xBronze

LIA
1xBronze    1xFinalist

Black Woman
for Health

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WTRE_Renan_Bulgari_Image02

"Creativity is
an act of love"

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©2026

Renan Bulgari

Creative Director